E-commerce has revolutionized business administration on nearly every level, from organizational structure to specific functions such as marketing and customer relationship management.
E-Commerce is one of the fastest growing segments of the global economy. The E-Commerce specialization combines business and information technology to prepare students to enter this fast growing field.
Coursework is wide-ranging, and may cover Internet business models, digital marketing, database management systems, Web design, electronic security, project management, information systems, supply chain management, and more. Some e-commerce specializations focus on applied techniques for operating an online storefront, others focus on broader organizational management and strategy issues relevant to any business with an online presence. |